“A good identity works when it consists of more than just a logo – it needs to be a simple modular system that can be used on a variety of different media and materials.”
「好的形象標識要想發揮作用，就必須不僅包含一個單純的標誌 – 需要做成一個簡單的標準化系統，能夠應用到不同的媒體和材料上。」