Every month there is a new campaign coming out to teach people how dangerous it is to text and drive. Despite the number of efforts around the world, unfortunately the topic is always hot. Let’s see if this approach made in Belgium can start making the difference. Students taking the exam to get their driving license have been challenged to text and drive in order to pass the test. A candid camera shows us the results of the challenge.

Not sure this campaign will really be able to teach the lesson, but I like the idea.

via Osocio

Imagine a house full of anarchy – but the only way you could see it, is if you wore the right glasses! Lynx Australia promoted their new scent Anarchy (for men and women) with a world-first ‘invisible video’ stunt. A house in Sydney’s busy party district Darlinghurst was decked out with large LCD screens instead of windows. Wearing the right kind of (polarised) glasses was the only way to discover the sexy and anarchic things going on within the house.

I saw the installation at the time and it makes for a pretty cool experience. I am sure the screen technology will enable plenty more videos to become invisible/visible.

Agency: Soap
Production: Finch

Usually public toilets, and chemical toilets in particular, never reserve nice surprises. You get in, and you try to get out as soon as possible. But the story of this chemical toilet installed in Milan during the recent Design Week is different. It’s an IKEA toilet or, better, it’s a gateway to the IKEA world. Check out this fantastic ambient marketing idea to promote IKEA’s bathrooms line.

From the outside it looked exactly like a chemical toilet but once inside, visitors were actually stepping in into a bigger room, 20 square meters of a clean bathroom space all furnished and maintained by IKEA.

Agency is 1861United, Milan.

via

In Germany, but also everywhere in the world, a lot of patients have to face a very long waiting time before receiving the organ donation that will save their life. In order to catch public opinion attention around the lack of organ donors, the association Fürs Leben (For Life) has created a strong, impactful and I would say controversial ambient marketing action. They have put Michael Stapf, a young man in dialysis who has been waiting for seven years to receive a kidney, on a platform in Frankfurt’s train station, with all the medical equipment that is unfortunately part of his life.

The initiative got a lot of media attention and several people stopped by to talk to Michael while on the screens around the station the campaign messages encouraged people to sign-up and become potential organ donors, to help Michael’s and other patients waiting time becoming shorter and less hopeless.

I find it hard to comment on this initiative. It’s like a punch in the stomach. Probably the only thing I can say is that we should admire Michael for having the guts to show his conditions to the public, to stand there in the middle of the crowd, to expose himself in first person fighting a battle for himself and for all the 12000 German patients who are waiting for a transplant.

The agency is Ogilvy & Mather Berlin.

via

When you go shopping for fashion, it’s always good to get a second opinion. Now what about if you could get the opinion of thousands of Facebook users, instantaneously and clearly visible in the shop, right there on the hanger? Would that sway your decision? DM9/DDB equipped a C&A store in Sao Paolo with special hangers that show in real time the “Likes” each piece of clothing has received.

This case study is currently only available in Portuguese (which adds a bit of velvety smoothness). Maybe our Brazilian editor Ziggy can help out with the translation?

Agency: DM9DDB

via

Hydro-based spelling.

A social message for bees.

Weapon vs ice cream.

Be part of Spidey's adventure.

Dial Met for Murder.

Get creative with Timeline.

No words, just pictures.

Keep scrolling.

Prototypes as media.

A fun drive.

There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner? 180,000 new followers! Created by Y&R Colombia. Related Digital Buzz Posts:Mercedes-Benz Tweet Race Case Study Nike [...]Related Digital Buzz Posts:

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Stride Gum claims to be ridiculously long lasting gum, so naturally, they created a ridiculously long lasting banner ad to match, and it was so good, it’s just picked up a webby award for it! The banner ad challenged users to click-and-hold the target area for as long as possible in order to win $500, [...]Related Digital Buzz Posts:

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You’ve probably played with Nike’s “Free Face” campaign over the last few weeks, and this is the next instalment called “Building Twist”. Nike Building Twist is an interactive projection mapping experience controlled by a shoe that’s been wired up with a bunch of pressure sensors and plugged into an Arduino board, allowing users to literally [...]Related Digital Buzz Posts:

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Everyone seems to love a good Infographic, so I couldn’t resist posting this video infographic on Pinterest, based on the more static version called “The Marketers Guide to Pinterest” that did the rounds a month or two ago… but now appears in full video glory! Created by the guys at MDG Advertising, the video infographic [...]Related Digital Buzz Posts:

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