Fracking (the natural gas drilling method known as hydraulic fracturing, which uses high pressure blasts of water mixed with a chemical cocktail to break the rock and unlock the gas), has been losing popularity recently. Hooray! In December, 2011, the U.S. Environmental Protection Agency officially blamed fracking for water contamination in Wyoming. Earthquakes in both [...]

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hmmarni

One of the great things about H&M creating special collections with high-end fashion brands is that the advertising of such co-labs is usually as beautiful as the collection itself. The latest commercial has been directed by Sofia Coppola.

The video is set in Marocco and presents a 1 minute story featuring Marni at H&M collection and a fascinating Brian Ferry’s Avalon song.

Check in out, the photography is beautiful.

redvalentine

Possibly one of the sweetest and nicest promo pieces for Valentine’s Day I’ve ever seen. And possibly a sign that the creative “war” between Field Notes and Moleskine has officially begun. After a lot of recent great videos by Moleskine, FN fights back with a lovely little artwork.

The video has been created to promote the Red Blooded notebook which has been recently added to the Field Notes standard product line. The notebook that becomes a love letter: a further proof that life, love and commerce can intersect nicely. Well… maybe the description that they added on the site is a bit too much but, still, it’s a very inspiring and beautiful work.

digitals01

As someone commented on Vimeo, this is an annoying great work. What happens to your brain when you get an email, an sms, a phone call, a Facebook message and two tweets all within about 5 seconds of one another? This creative re-interpretation of such event will show you.

I warn you, watching and listening to this video will freak you out. Yes, it’s a pretty annoying one. But hopefully it will also make you think about how crazy our “always on” lives have become.

Kudos to Chris Crutchfield for the “scary” idea and lovely execution.

For every Valentine's need.

The office robo-avatar.

The bears weigh in on the game. . and the ads.

We shouldn't have to work today….

An app that abuses you.

Mix it up

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