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	<title>The World Matters &#187; Society</title>
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	<link>http://www.theworldmatters.org</link>
	<description>Humanity and the world around us</description>
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		<title>The notebook that became a love letter</title>
		<link>http://www.theworldmatters.org/2012/02/07/the-notebook-that-became-a-love-letter/</link>
		<comments>http://www.theworldmatters.org/2012/02/07/the-notebook-that-became-a-love-letter/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:00:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[Possibly one of the sweetest and nicest promo pieces for Valentine&#8217;s Day I&#8217;ve ever seen. And possibly a sign that the creative &#8220;war&#8221; between Field Notes and Moleskine has officially begun. After a lot of recent great videos by Moleskine, FN fights back with a lovely little artwork. The video has been created to promote [...]]]></description>
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		<title>Marni at H&amp;M by Sofia Coppola</title>
		<link>http://www.theworldmatters.org/2012/02/07/marni-at-hm-by-sofia-coppola/</link>
		<comments>http://www.theworldmatters.org/2012/02/07/marni-at-hm-by-sofia-coppola/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:00:12 +0000</pubDate>
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				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[One of the great things about H&#038;M creating special collections with high-end fashion brands is that the advertising of such co-labs is usually as beautiful as the collection itself. The latest commercial has been directed by Sofia Coppola. The video is set in Marocco and presents a 1 minute story featuring Marni at H&#038;M collection [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>An annoying great work</title>
		<link>http://www.theworldmatters.org/2012/02/07/an-annoying-great-work/</link>
		<comments>http://www.theworldmatters.org/2012/02/07/an-annoying-great-work/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:00:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[As someone commented on Vimeo, this is an annoying great work. What happens to your brain when you get an email, an sms, a phone call, a Facebook message and two tweets all within about 5 seconds of one another? This creative re-interpretation of such event will show you. I warn you, watching and listening [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Coca-Cola: Coke Polar Bowl Naptime-Super Bowl XLVI</title>
		<link>http://www.theworldmatters.org/2012/02/07/coca-cola-coke-polar-bowl-naptime-super-bowl-xlvi/</link>
		<comments>http://www.theworldmatters.org/2012/02/07/coca-cola-coke-polar-bowl-naptime-super-bowl-xlvi/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:00:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[The bears weigh in on the game. . and the ads.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Gostai: Jazz Connect Robot</title>
		<link>http://www.theworldmatters.org/2012/02/07/gostai-jazz-connect-robot/</link>
		<comments>http://www.theworldmatters.org/2012/02/07/gostai-jazz-connect-robot/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:00:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[The office robo-avatar.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Swarovski: Sparkling Gift Assistant</title>
		<link>http://www.theworldmatters.org/2012/02/07/swarovski-sparkling-gift-assistant/</link>
		<comments>http://www.theworldmatters.org/2012/02/07/swarovski-sparkling-gift-assistant/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:00:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[For every Valentine&#039;s need.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Grammys: We Are Music</title>
		<link>http://www.theworldmatters.org/2012/02/07/the-grammys-we-are-music/</link>
		<comments>http://www.theworldmatters.org/2012/02/07/the-grammys-we-are-music/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:00:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[Mix it up]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Liz Claiborne: Love is Not Abuse app</title>
		<link>http://www.theworldmatters.org/2012/02/07/liz-claiborne-love-is-not-abuse-app/</link>
		<comments>http://www.theworldmatters.org/2012/02/07/liz-claiborne-love-is-not-abuse-app/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:00:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[An app that abuses you.]]></description>
		<wfw:commentRss>http://www.theworldmatters.org/2012/02/07/liz-claiborne-love-is-not-abuse-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coke Zero: Magnificent Monday</title>
		<link>http://www.theworldmatters.org/2012/02/07/coke-zero-magnificent-monday/</link>
		<comments>http://www.theworldmatters.org/2012/02/07/coke-zero-magnificent-monday/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:00:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/02/07/coke-zero-magnificent-monday/</guid>
		<description><![CDATA[We shouldn&#039;t have to work today&#8230;.]]></description>
		<wfw:commentRss>http://www.theworldmatters.org/2012/02/07/coke-zero-magnificent-monday/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Axe Argentina: Evidence 2</title>
		<link>http://www.theworldmatters.org/2012/02/07/axe-argentina-evidence-2/</link>
		<comments>http://www.theworldmatters.org/2012/02/07/axe-argentina-evidence-2/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:00:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[Evidence 2]]></description>
		<wfw:commentRss>http://www.theworldmatters.org/2012/02/07/axe-argentina-evidence-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Axe Argentina: Evidence 1</title>
		<link>http://www.theworldmatters.org/2012/02/07/axe-argentina-evidence-1/</link>
		<comments>http://www.theworldmatters.org/2012/02/07/axe-argentina-evidence-1/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:00:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[He&#039;s here to clean up.]]></description>
		<wfw:commentRss>http://www.theworldmatters.org/2012/02/07/axe-argentina-evidence-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hiriko: MIT’s Folding Car Is Finally A Reality</title>
		<link>http://www.theworldmatters.org/2012/02/07/hiriko-mit%e2%80%99s-folding-car-is-finally-a-reality/</link>
		<comments>http://www.theworldmatters.org/2012/02/07/hiriko-mit%e2%80%99s-folding-car-is-finally-a-reality/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:00:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/02/07/hiriko-mit%e2%80%99s-folding-car-is-finally-a-reality/</guid>
		<description><![CDATA[If you have ever lived in a congested metropolitan area or have driven in circles looking for a parking spot for half an hour, this one is likely to hit home. An MIT concept that has been half a decade in the making is on its way to becoming a viable option for big city [...]]]></description>
		<wfw:commentRss>http://www.theworldmatters.org/2012/02/07/hiriko-mit%e2%80%99s-folding-car-is-finally-a-reality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video: The Future of Digital Displays Part 2</title>
		<link>http://www.theworldmatters.org/2012/02/07/video-the-future-of-digital-displays-part-2/</link>
		<comments>http://www.theworldmatters.org/2012/02/07/video-the-future-of-digital-displays-part-2/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:00:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/02/07/video-the-future-of-digital-displays-part-2/</guid>
		<description><![CDATA[A year ago this week, Corning, the worlds leading high-tech glass manufacturer (who produces Gorilla Glass for hundreds of millions of smart phones) released &#8220;A Day Made Of Glass&#8220;, a futureistic look at glass technology that racked up almost 20 millions views&#8230; Well, this week they are back, with &#8220;A Day Made Of Glass 2: [...]]]></description>
		<wfw:commentRss>http://www.theworldmatters.org/2012/02/07/video-the-future-of-digital-displays-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Video: A Swarm of Nano Quadrocopter Bots</title>
		<link>http://www.theworldmatters.org/2012/02/07/video-a-swarm-of-nano-quadrocopter-bots/</link>
		<comments>http://www.theworldmatters.org/2012/02/07/video-a-swarm-of-nano-quadrocopter-bots/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:00:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/02/07/video-a-swarm-of-nano-quadrocopter-bots/</guid>
		<description><![CDATA[Quadrocopters have to be one of the hottest tech/geek topics right now. There is some serious research going into them from all around the world, with start-ups in Australia using them to film surfing and major sporting events all the way to universities programming them to be automated building bots, creating structures by transporting blocks [...]]]></description>
		<wfw:commentRss>http://www.theworldmatters.org/2012/02/07/video-a-swarm-of-nano-quadrocopter-bots/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Psycho Siri: Perhaps The Best Siri Parody So Far</title>
		<link>http://www.theworldmatters.org/2012/02/07/psycho-siri-perhaps-the-best-siri-parody-so-far/</link>
		<comments>http://www.theworldmatters.org/2012/02/07/psycho-siri-perhaps-the-best-siri-parody-so-far/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 02:00:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/02/07/psycho-siri-perhaps-the-best-siri-parody-so-far/</guid>
		<description><![CDATA[There are Siri parody videos, and then there is Phyco Siri. Sure, it&#8217;s another Parody video, but this one just happens to have some pretty classy visual effects and an interesting storyline, infact it&#8217;s more like a short film than your typical 60 second Siri parody. It was launched two days ago, and while the [...]]]></description>
		<wfw:commentRss>http://www.theworldmatters.org/2012/02/07/psycho-siri-perhaps-the-best-siri-parody-so-far/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Jamaica’s Rock-’n&#8217;-Roll Hideaway</title>
		<link>http://www.theworldmatters.org/2012/02/06/jamaica%e2%80%99s-rock-%e2%80%99n-roll-hideaway-2/</link>
		<comments>http://www.theworldmatters.org/2012/02/06/jamaica%e2%80%99s-rock-%e2%80%99n-roll-hideaway-2/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 02:00:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/02/06/jamaica%e2%80%99s-rock-%e2%80%99n-roll-hideaway-2/</guid>
		<description><![CDATA[It may be a celebrity hangout, but at this Jamaican mountain hideaway, informality rules © admin for we luv, 2012. &#124; Permalink &#124; No comment &#124; Add to del.icio.us Post tags:]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Switch Channel &#8211; Move Homes</title>
		<link>http://www.theworldmatters.org/2012/02/03/switch-channel-move-homes/</link>
		<comments>http://www.theworldmatters.org/2012/02/03/switch-channel-move-homes/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 02:00:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/02/03/switch-channel-move-homes/</guid>
		<description><![CDATA[When property prices slumped in the United Arab Emirates, moving &#38; storage company &#8216;The Box&#8217; wanted to stand out with their TV ad. They wanted to demonstrate how easy and worry-free it is to move with them. Their idea: moving with us is as easy as switching channels on your remote. Unfortunately their website is a bit too straight-forward [...]]]></description>
		<wfw:commentRss>http://www.theworldmatters.org/2012/02/03/switch-channel-move-homes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Heineken Serenades for Valentine&#8217;s Day</title>
		<link>http://www.theworldmatters.org/2012/02/03/heineken-serenades-for-valentines-day/</link>
		<comments>http://www.theworldmatters.org/2012/02/03/heineken-serenades-for-valentines-day/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 02:00:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/02/03/heineken-serenades-for-valentines-day/</guid>
		<description><![CDATA[Wieden+Kennedy Amsterdam is helping to ignite romance this Valentine&#8217;s Day with the launch of a fun new Facebook application called &#8216;The Serenade&#8217;. Based on the brand&#8217;s second global film &#8216;The Date&#8217;, the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date. Available in twenty languages, &#8216;The [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Grannies call you on Sweater Day</title>
		<link>http://www.theworldmatters.org/2012/02/03/grannies-call-you-on-sweater-day/</link>
		<comments>http://www.theworldmatters.org/2012/02/03/grannies-call-you-on-sweater-day/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 02:00:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/02/03/grannies-call-you-on-sweater-day/</guid>
		<description><![CDATA[WWF and supermarket chain Loblaw wanted to raise awareness among Canadians for National Sweater Day on Feb.9th. On this day you are to turn down the heat and put on a sweater. In support of this day, The Granny Call Centre was set up– where you can sign up to get a call from a real Granny, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Merry Paycheck</title>
		<link>http://www.theworldmatters.org/2012/02/03/merry-paycheck/</link>
		<comments>http://www.theworldmatters.org/2012/02/03/merry-paycheck/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 02:00:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/02/03/merry-paycheck/</guid>
		<description><![CDATA[This past Christmas, Norway&#8217;s DNB bank wanted to leverage their sponsorship of the famous Norwegian Broadcasting Boys Choir. Their agency ended up recommending a very unusual media choice: their telebanking menu. The Choir sang every word of the automatic telebank menu and thereby let (hopefully) everyone rejoice while checking their account balance. Merry Paycheck everyone! Agency: [...]]]></description>
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