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The twenty-five minute prequel film, produced by Rhea Scott for Little Minx, a Ridley Scott & Associates company, follows elite U.S. Army team the Ghosts as they are dropped deep behind enemy lines in order to eliminate one of the world's most sought-after war criminals, and sets the stage for the game which will be released later this month. |
The designboom mart is a unique interactive platform for emerging and established designers to test their new ideas. |
Ed J Brown is a freelance illustrator based in the Midlands (UK) who’s been in touch to let us know about some of his recent commissions, for the likes of Readers Digest.
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Most of you reading this will know about the work of Aaron Draplin (and his Draplin Design Co.) the man is already a living legend in many peoples eyes – championing the ‘Midwestern’ style, exuding enthusiasm, truly a larger-than-life character. His Field notes brand is a global success story and this insight into his personal collection is a hint at why. He just loves this stuff. His merch offering is also impressive, with a great attention to detail and tone of voice. My ‘hair organizer’ arrived in the post this morning and its hard not to raise a smile at. In fact, while you’re buying yourself a coin purse do yourself a favour and give over 50 minutes to watch his Creative Mornings talk. Nice one Aaron!
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Every advertiser’s dream – create a service that people actually want to use to in order to create their own content about your product and share it with all their friends. The trick with this kind of approach is often brand relevance. What I like about this launch campaign for “Just Dance 3″ is that the user generated content is so strongly linked to the product experience itself which is inherently social, (a little silly), but fun . CP+B Gothenburg created a mobile app that proves that “anyone can dance”. Users could record their friends doing stuff and the app syncs their movements to a choice of dance tracks from the video game resulting in a personalised clip that was ready to share. It just picked up a gold pencil at the one show awards.
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Branded YouTube channels are getting much nicer these days. Tradition meets innovation: the new Dolce & Gabbana YouTube Official Channel is pretty cool for the brand. The channel picks up on the look and feel of the Dolce & Gabbana world. The channel is nicely arranged by Collections, advertising campaigns, beauty, accessories, friends and events and “insight”. Check it out here. |
Eugene Tan is a blogger and surfer based out of Sydney. His daily updates about Bondi have become a daily dose of surf culture for around 50k on facebook. He recently took a trip across the pond to New Zealand (sponsored by Land Rover) and made this mini documentary. |
Ever wondered if we ad folk live in a bubble? This infographic explains it all. haha via FastCo.Create |
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To celebrate it’s 20th anniversary, Taxi is giving something back to the people of Montreal. It’s great to see an agency do something for and with a community – and the advertising that goes around it is great too. This generous act will no doubt be repaid with ‘award gold’. In canada the return of spring means the return of potholes. The new mobile app and service called “pothole season” was initiated in an effort to help improve the reactivity of the local council in identify and repairing potholes in Montreal. Some clever creative technology meant that the potholes were automatically detected and recorded each time the car “bumped” over a pothole. A nice stunt showing “the mother of all potholes” kicked off the campaign. Great outdoor execution showed the collateral damage for ”pothole victims” - smeared lipstick, spilt coffee or donut faceplant. .. and a smart use of google maps added the potholes to streetview.
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Behavioural economics seem to be creeping into more and more advertising campaigns as we see the shift from pure messaging to the creation of experiences. I love this example from Waternet (Amsterdam water supplier) who set out to stop guys peeing into the canals during Queen’s Day. A simple idea – make a game out of peeing. Urinals were rigged up to measure the length and strength of each pee. The winner with the biggest bladder won back his water taxes. Stickers were strategically placed to promote the game – and change behaviour. For anyone interested in behavioural economics and advertising there is a great TED talk from Rory Sutherland here.
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Outdoor sport brand EVOC wanted to highlight the protective nature of their backpacks. Publicis Munich created an “Indestructible Billboard” where people could experience the shock absorbing effect of EVOC’s backpack. As the billboard was also connected to Facebook, the people test-punching the backpack were photographed and uploaded to the brand’s facebook page. Appealing to the ‘have a go at punching things’ instinct is always a good idea. It was also part of the appeal of the Intel Ultra Book Temptations. Really no wonder that it was mostly males getting into it. But then again, they are most likely to dig a ‘shock absorbing’ backpack. |
This installation in the Olomouc chapel (Czech Republic) makes great use of projection mapping. Instead of simply watching an impressive choreography of optical illusions, Archifon’s audience can participate via laser pointers. Aiming at individual figures and architectural elements creates light and sound, letting the visitors be collaborative, audiovisual composers. This kind of interaction should be applied more and could lift projection mapping out of the ‘yesterday’s novelty’ category. |
Spectacular campaign made in Spain to promote the first season of the TV series Alcatraz. With the goal of making people life a prison-like experience without leaving home, a “special” food delivery service was created. I don’t wanna tell you more, watch the case study video. I would have loved to be part of this experience, looks like it was a lot of fun! And the customer service center is simply hilarious. The agency is Leo Burnett Iberia, thanks Fred for sharing it! |
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