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	<title>The World Matters</title>
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	<link>http://www.theworldmatters.org</link>
	<description>Humanity and the world around us</description>
	<lastBuildDate>Fri, 18 May 2012 04:00:32 +0000</lastBuildDate>
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		<title>Prometheus and the phantom subway station</title>
		<link>http://www.theworldmatters.org/2012/05/18/prometheus-and-the-phantom-subway-station/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/prometheus-and-the-phantom-subway-station/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[We saw subway cars coming back from the past, we saw subway stations transformed into football stadiums, but we never saw anything like a &#8220;ghost station&#8221; coming back to life to promote a movie. Well, if you&#8217;re in Paris until May 25th travel on the Metro line 9 (direction Pont de Sèvres) you will be [...]]]></description>
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		<item>
		<title>The Student&#8217;s Corner: Keep the meter running</title>
		<link>http://www.theworldmatters.org/2012/05/18/the-students-corner-keep-the-meter-running/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/the-students-corner-keep-the-meter-running/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
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		<description><![CDATA[Not sure I would classify this as an advertising project, but for sure it&#8217;s a social action that takes great advantage of creative thinking. Keep the meter running is initiative by Miami Ad School SF student Bennett Austin. Bennett placed a bed in a parking space on Haight St in San Francisco to draw awareness [...]]]></description>
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		<title>Blow Job</title>
		<link>http://www.theworldmatters.org/2012/05/18/blow-job/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/blow-job/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/05/18/blow-job/</guid>
		<description><![CDATA[Lithuanian photographer Tadas Černiauskas held a very special photo shoot. People visiting his studio (as part of Vilnius Design Weekend) were literally blown away by a strong current of air. Tadas called his photo session fittingly “Blow Job”. “I wanted to do something very fun for myself and the visitors, just laugh and have a good time. I was surprised [...]]]></description>
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		<item>
		<title>Video of the day: Quechua</title>
		<link>http://www.theworldmatters.org/2012/05/18/video-of-the-day-quechua/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/video-of-the-day-quechua/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[Quechua presents its brand, its products, its universe and its partners with its new brand movie. French Advertising Agency Fred &#038; Farid are the creative minds behind it. It&#8217;s beautifully shot and puts this adventure brand firmly into the &#8216;cool&#8217; category. Great stuff.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ostracism 2.0: stop parking jerks</title>
		<link>http://www.theworldmatters.org/2012/05/18/ostracism-2-0-stop-parking-jerks/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/ostracism-2-0-stop-parking-jerks/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/05/18/ostracism-2-0-stop-parking-jerks/</guid>
		<description><![CDATA[Privacy laws in Russia show no mercy for jerks. If you park in the wrong spot, if you park without giving a damn about other people this is what you get: ostracism 2.0. Russian magazine The Village has created a free app that allows to take pictures of wrongly parked cars, recognize car number plates, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video of the day: Staples Screensaver</title>
		<link>http://www.theworldmatters.org/2012/05/18/video-of-the-day-staples-screensaver/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/video-of-the-day-staples-screensaver/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[Messy desktop? Messy office? Your solution is one click away. Just activate the screensaver! Really nice idea and execution for this TVC by Argentinean agency David for Staples. I love when they use sense of humor to promote brands that ain&#8217;t so cool nor fancy. I think it really works, at least with me, to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Infographic: Google beats Facebook media</title>
		<link>http://www.theworldmatters.org/2012/05/18/infographic-google-beats-facebook-media/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/infographic-google-beats-facebook-media/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/05/18/infographic-google-beats-facebook-media/</guid>
		<description><![CDATA[For the last few years I have been convinced that running Facebook ads is a pretty solid strategic choice. At the same time I found them creatively limiting: tiny pics or video thumbnails and condensing the message into a slither of straight-to-the-point copy. In light of Facebook&#8217;s multi-billion IPO comes news that Facebook ads are also not [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitpoker for success</title>
		<link>http://www.theworldmatters.org/2012/05/18/twitpoker-for-success/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/twitpoker-for-success/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/05/18/twitpoker-for-success/</guid>
		<description><![CDATA[How can a small new business with zero brand presence on social media gain over 1.5 million impressions in one day? Well, looks like gambling is the answer&#8230; Pick five influential tweeters, put them around a poker table and broadcast the game on the Web, allowing their followers to help them playing their hands. The [...]]]></description>
		<wfw:commentRss>http://www.theworldmatters.org/2012/05/18/twitpoker-for-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Red Stripe: Street Art at shutter speed</title>
		<link>http://www.theworldmatters.org/2012/05/18/red-stripe-street-art-at-shutter-speed/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/red-stripe-street-art-at-shutter-speed/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/05/18/red-stripe-street-art-at-shutter-speed/</guid>
		<description><![CDATA[Red Stripe&#8217;s &#8220;Make Art On The Street&#8221; released this animation of a special piece of street art. Scottish artist Spaceboy, helped by his graphic students from Edinburgh College of Art, animated his paste-ups on the shop shutters of Newhaven Harbour. It is a nice animation in itself, capturing and recording each frame of the paper installation. But what [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Student&#8217;s Corner: DHL Friend Express</title>
		<link>http://www.theworldmatters.org/2012/05/18/the-students-corner-dhl-friend-express/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/the-students-corner-dhl-friend-express/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/05/18/the-students-corner-dhl-friend-express/</guid>
		<description><![CDATA[In Singapore punctuality among young generations is not a very diffused virtue. To correct this bad habit and promote DHL&#8217;s ability to always deliver on time, Uni Lee a student at the LASALLE College of the Arts come up with the DHL Friend Express concept. Select friend, date and appointment time and send a DHL [...]]]></description>
		<wfw:commentRss>http://www.theworldmatters.org/2012/05/18/the-students-corner-dhl-friend-express/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coca-Cola: Download Concert</title>
		<link>http://www.theworldmatters.org/2012/05/18/coca-cola-download-concert/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/coca-cola-download-concert/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/05/18/coca-cola-download-concert/</guid>
		<description><![CDATA[Getting down with the band.]]></description>
		<wfw:commentRss>http://www.theworldmatters.org/2012/05/18/coca-cola-download-concert/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Zach Klein: DIY.org</title>
		<link>http://www.theworldmatters.org/2012/05/18/zach-klein-diy-org/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/zach-klein-diy-org/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/05/18/zach-klein-diy-org/</guid>
		<description><![CDATA[Online art sharing for kids.]]></description>
		<wfw:commentRss>http://www.theworldmatters.org/2012/05/18/zach-klein-diy-org/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chevrolet: Rescue Drive</title>
		<link>http://www.theworldmatters.org/2012/05/18/chevrolet-rescue-drive/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/chevrolet-rescue-drive/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/05/18/chevrolet-rescue-drive/</guid>
		<description><![CDATA[There when you need it most.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fox/Microsoft: Project Prometheus Training Center</title>
		<link>http://www.theworldmatters.org/2012/05/18/foxmicrosoft-project-prometheus-training-center/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/foxmicrosoft-project-prometheus-training-center/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/05/18/foxmicrosoft-project-prometheus-training-center/</guid>
		<description><![CDATA[Brain power in HTML5.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kraft: Anything Dressing</title>
		<link>http://www.theworldmatters.org/2012/05/18/kraft-anything-dressing/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/kraft-anything-dressing/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/05/18/kraft-anything-dressing/</guid>
		<description><![CDATA[Lettuce alone.]]></description>
		<wfw:commentRss>http://www.theworldmatters.org/2012/05/18/kraft-anything-dressing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Goldfish 18: The Creative Brief</title>
		<link>http://www.theworldmatters.org/2012/05/18/goldfish-18-the-creative-brief/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/goldfish-18-the-creative-brief/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/05/18/goldfish-18-the-creative-brief/</guid>
		<description><![CDATA[Get rid of that brief.]]></description>
		<wfw:commentRss>http://www.theworldmatters.org/2012/05/18/goldfish-18-the-creative-brief/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The Village: Parking Douche app</title>
		<link>http://www.theworldmatters.org/2012/05/18/the-village-parking-douche-app/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/the-village-parking-douche-app/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/05/18/the-village-parking-douche-app/</guid>
		<description><![CDATA[Naming and shaming bad parking.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Volkswagen: Automatic Amarok website</title>
		<link>http://www.theworldmatters.org/2012/05/18/volkswagen-automatic-amarok-website/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/volkswagen-automatic-amarok-website/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/05/18/volkswagen-automatic-amarok-website/</guid>
		<description><![CDATA[Automatic browsing.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nervous System: Cell Cycle</title>
		<link>http://www.theworldmatters.org/2012/05/18/nervous-system-cell-cycle/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/nervous-system-cell-cycle/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/05/18/nervous-system-cell-cycle/</guid>
		<description><![CDATA[Create your own 3D jewellery.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Help Remedies: What&#8217;s Wrong U.S.</title>
		<link>http://www.theworldmatters.org/2012/05/18/help-remedies-whats-wrong-u-s/</link>
		<comments>http://www.theworldmatters.org/2012/05/18/help-remedies-whats-wrong-u-s/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:00:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Society]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theworldmatters.org/2012/05/18/help-remedies-whats-wrong-u-s/</guid>
		<description><![CDATA[Track America&#039;s ailments.]]></description>
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