“Identity is a brand’s cosmetic make-up and branding is the way a brand behaves and is perceived in the world.”
「形象標識是一個品牌的妝容，而品牌塑造則是品牌所表現的方式以及被這個世界所感知的形象。」

Duration: 2:48
IdN v17n1: The Branding Issue

The Victor M Newman we know needs no introduction. He has been in the radar of IdN readers for a long time for the continuous creative works he does!
我們所認識的Victor M Newman無需介紹。他長期以來創作的優秀創意作品從不間不斷，一直出現在《IdN》讀者們的視野之中。

“A good identity works when it consists of more than just a logo – it needs to be a simple modular system that can be used on a variety of different media and materials.”
「好的形象標識要想發揮作用，就必須不僅包含一個單純的標誌 – 需要做成一個簡單的標準化系統，能夠應用到不同的媒體和材料上。」

Minimum use of color (black, white and red) characterizes Motomichi’s work visually across digital and traditional media.
橫跨數碼與傳統媒體，對色彩的最簡使用（黑、白、紅三色）賦予了Motomichi作品鮮明的視覺特徵。

A Billy-Idol-Lip-Curl, dance hall-inspired graphics, a Haring-esque black and white room.
一個 Billy-Idol-Lip-Curl，舞蹈廳啟發的圖象，加一個 Haring-esque 的黑白房間。

“Good design is not about style, but is a number of formal decisions based on an original idea.”
「好的設計與風格無關，而是基於原始構思上的一系列正式的決策。」